PHASE I: INITIAL STABILISATION & DIAGNOSIS (Days 1–30)
The initial phase focuses on gaining a complete, unfiltered understanding of the club environment. The priority is to listen, observe and assess — before making irreversible decisions — while ensuring immediate stability and clarity across key stakeholders.

Strategic Focus

• Ownership expectations and governance structure
• Sporting leadership alignment
• Squad composition, contracts and risk exposure
• Recruitment processes and data usage
• Immediate operational or performance risks

Key Actions

• One-to-one meetings with ownership and executive leadership
• Alignment sessions with head coach and technical staff
• Review of squad balance, age profile and contractual landscape
• Assessment of recruitment workflows, scouting and analytics integration
• Identification of quick stabilisation actions where required

PHASE II: STRATEGIC DIRECTION & DECISION FRAMEWORK (Days 31–60)

Based on the diagnostic phase, the focus shifts to clear strategic direction and decision-making frameworks.

This phase is about transforming information into priorities, principles and structure, ensuring everyone understands how and why decisions are made.

Strategic Focus

• Squad strategy and recruitment principles
• Internal roles, responsibilities and accountability
• Alignment between sporting, coaching and analytical departments
• Short-term competitiveness versus long-term sustainability

Key Actions

• Confirmation or adjustment of squad strategy
• Definition of recruitment priorities and target profiles
• Clarification of decision-making authority within the sporting department
• Improved coordination between coaching staff, recruitment and analytics
• Preparation for upcoming transfer windows

PHASE III: EXECUTION, ACCOUNTABILITY & FORWARD PLANNING (Days 61–90)

The final phase of the initial cycle focuses on execution, accountability and future-proofing.

Decisions made earlier are implemented, processes are tested, and the foundation for the next competitive cycle is formalised.

Strategic Focus

• Execution discipline and accountability
• Performance monitoring and reporting
• Medium-term squad and budget planning
• Alignment between sporting outcomes and ownership expectations

Key Actions

• Implementation of agreed recruitment and squad decisions
• Monitoring performance across sporting departments
• Preparation of medium-term squad and budget plans
• Formalisation of priorities for the next transfer window
• Establishment of KPIs and reporting structures

BEYOND 90 DAYS: LONG-TERM SPORTING STRATEGY:

The initial 90 days are not an end point, but the foundation of a longer-term sporting strategy.

Beyond this period, the focus transitions towards:

• continuous squad evolution and value protection
• recruitment refinement and market intelligence
• academy integration and talent pathways
• data maturity and decision-support systems
• leadership development and cultural consistency

This ensures the club operates with clarity, discipline and resilience, regardless of short-term results or external pressure.