FRAMEWORK OF MY SPORTING LEADERSHIP, STABILIZATION AND SUSTAINABLE PERFORMANCE

This playbook outlines my strategic approach to sporting leadership, combining short-term stabilisation with long-term planning and organisational alignment.

While the first 90 days are critical for assessment and decision-making, this framework is designed to support sustainable sporting performance, clear governance and disciplined recruitment over time.

CORE PRINCIPLES OF MY SPORTING LEADERSHIP:

• Clear governance and decision-making responsibility
• Alignment between ownership, sporting leadership and coaching staff
• Disciplined recruitment with defined risk profiles
• Integration of data, scouting and football expertise
• Focus on sustainability alongside competitive performance

THIS STRATEGIC PLAYBOOK CAN BE APPLIED IN:

• Permanent Sporting Director roles
• Interim or stabilization mandates
• Advisory roles during ownership or leadership transitions
• Adapted to club size, league context and ownership model.